- CMS UK
- 72 media
- uploaded January 6, 2017
Many companies aspire to be, or claim to be, “disruptors” in their sectors.
It is a term that has become a byword for innovation, technological know-how and the ability to challenge once seemingly established sectors.
The panel discusses if the term “disruptor” is actually meaningful and, more importantly, does it help or hinder companies trying to break into new markets and attract investment.