Media PMI is key – integration is crucial to success

From corporate acquisitions to mergers and joint ventures, the success of M&A depends on a range of factors across all phases of the project. But only the integration phase reveals whether the new organisation is achieving the pre-defined objectives and can leverage the intended synergies. Merging and integrating previously independent companies into a single entity marks the completion of an M&A project. For completion to be deemed a success, though, robust post-merger integration (PMI) is essential.