Categories TMIC CMS CFP A23: Data Protection Survival Skills 2 (Part 1)

This session is facilitated by Georgia Fishwick, Associate and Janine Ajoodan-Poor, Senior Associate.

This session looks at data protection and e-privacy laws applied to an online marketing context. It covers:

― Specific opt-in, opt-out and soft opt-in rules for telephone, SMS and email marketing
― How to draft a privacy notice (what to cover, what information you need to provide)
― The meaning of valid “consent” in a data protection context
― Cookies and other tracking methods: the information and consent rules, the ICO’s guidance and how to draft a cookie notice